Today, companies’ capacity to develop strategies to manage political and regulatory risks and opportunities is strongly correlated to the future success of the business.
The ability to interpret political conditions, understand the political decision-making process, build good relationships with political decision makers and convey messages to politicians is of vital importance for companies in achieving their business objectives. Public Affairs is therefore a crucial element in a company or organisation’s communication. Public Affairs does not involve informing and influencing anyone and everyone who will listen, but rather always having the right knowledge of political conditions and the decision-making processes in politics.
JKL’s advice is always built around achieving the client’s business objectives. Our advice is based on sophisticated analytical tools that look at a combined picture of political probability and business relevant factors. We offer our clients concrete decision data on which executive management can base their actions. The analytical tools used by JKL provide a foundation for setting priorities and give our clients a roadmap to influence both public opinion and important decision makers.
What does it take for a public affairs strategy to be successful?
How have the skill sets for practitioners changed over time?
Is social media important to public affairs experts? How has it influenced the field?
Peter Steere, head of public affairs in Europe, the Middle East and Africa, answers these questions and shares insights into the public affairs arena.